HELIOT EMIL SS’23

The Spring-Summer 2023 collection by Heliot Emil was presented at Paris Fashion Week the past September and is sugestively entitled “Primal Substance”.

The creative director Julius Juul was inspired for the collections by the Bill Viola’s Art Piece: “Martyrs Composite” to create a breathtaking visual experience through the designs. The artwork pictures the four prime elements: Water, Earth, Fire, Air and their effects on the human body.

The show itself took place in a dark shadowy cement hall in Paris, just perfect to create a primary ambiance where the designs could express the essence of the collection theme.

The designs are made of fabrics reacting to temperature change, using wind turbines to inflate garments, uniquely placed air slips, water resistant fabrics and details like seam lines referencing the contour lines on Earth.

The collection also features a concept collaboration with Alpinestars, the world-leading manufacturer of professional motorsport performance gear.Alpinestars is named after the perennial Alpine star flower in latin known as the Leontopodium nivale. Found in remote mountain areas like the rocky limestone of the Alps at about 3000 m altitude, the flower is able to with-stand incredible conditions of the primal elements, referring back to the concept of the collection.

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To further the sensory experience of the SS23 show, Heliot Emil collaborated with UNIFROM, A Swedish based fragrance house.Heliot Emil was especially fascinated with the innovative approach of intercation with perfume.Inspired by the collection concept, Unifrom translated the vision into a scent infused with notes of Maté, Sichuan Pepper, Cedarwood and Cinnamon.

Heliot Emil conceptualised a special perfume bag which integrates the perfume perfectly in the aesthetic of the brand.The scents are conceptualised in Stockhomn, developed in Paris, and made in Grasse, all alcohol-free, cruelty-free and vegan.

In a continual exploration into the simulation of different senses, Julius worked in close collaboration with sound and visual artist Lorem to create an artificial intelligence generated audio track for the show. Lorem is a trans-media project of artist and musician Francesco D’Abbracio.

Fascinated by artifical intelligence and the ability of machine generated sound, Lorem works with neural networks and digital systems to create works with a strong narrative component.

Lorem was invited to create his interpretation of the Heliot Emil SS23 collection for the show. The show in Paris can be defined as a true sensory experience on top of the collection defilé for all participating guests at the conceptual fashion show.

Brand: Heliot Emil Photos: Christina Henningstad Article by: Fashion Magazine 24