“La Notte” by MURMUR

18th of October, Bucharest, Romania – A beautiful autumn evening has marked a charming fashion file in Bucharest on the occasion of the newest MURMUR Fall-Winter 2022 collection launch, “La Notte”.

Bloggers, fashion influencers, fashionistas, magazine editors, friends and fans of the brand have gathered altogether in the villa where the MURMUR Showroom is located for a glamorous garden party.

In a very special cinematic atmosphere, the MURMUR Showroom hosted the launch event of the New Fall/Winter ’22 Collection .

The Romanian brand created by Andreea Bădală, whose pieces have been worn on the international stage by celebrities such as Madonna, Lady Gaga, Dua Lipa or Beyonce, presented a preview of a collection that is as classic as it is modern and wearable.

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Inspired by the Italian film La Notte, directed in the 60s by Michelangelo Antonioni, Andreea aims to recreate the characters from the film in her own way, through clothes. The novelty of the collection, predominantly black/white, represents the combination of the ultra-feminine and specific sensuality of MURMUR and masculine inspiration.

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One can see classic shirt and trouser pairings to which corsage elements are added. Moreover, the corset and bustier are worn this time over the shirt, like a straitjacket, becoming an armor for the female body. The series of white shirts, short or long, presents a subtle but so resonant detail from the sphere of masculine inspiration: the silhouette of the tank top that could be seen on men, like a shadow, through the shirt.

The pieces from the new collection and the inspirational film became the leitmotifs of the event evening, the entire space being transformed into a film frame, under the scenography of Adelina Bădescu.

Right from the entrance, the guests were greeted on a red carpet,by imposing red velvet curtains that harmoniously dressed the historical building, a theatrical game at the windows and a themed music that transported you nostalgically to the movie universe of the 1960s.

Along with special guests, such as Andreea Esca, Domnica Mărgescu, Maurice Munteanu or Ana Morodan, the designer Andreea Bădală talked about the new collection and introduced us to the cinematic universe created for this season.

“The inspiration from the characters of the film has three shades that can be observed in different pieces of the collection: the mature, classic woman is found in the timeless side of the brand through cocktail dresses and slip dresses. We also have young, refined women, portrayed through classic pieces with modern cuts. And, last but not least, we can observe the femme fatale, confident, through corset dresses, bodysuits, ecological leather dresses or through revealing and totally unexpected details.”

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The new collection can be seen and tried on by the general public in the MURMUR Showroom on Dr. Burghelea Street 16 in Bucharest, anytime from Monday to Friday between 12:00-20:00 or Saturday between 12:00-18:00. Moreover, the entire collection and numerous recurring pieces, the signature MURMUR creastions, can be purchased from the brand’s online store: www.murmur.ro

Event Credits:
Concept: Andreea Badală, Scenography: Adeline Badescu; Coordinator: Alexandra Marinescu; Music: Claudia Nicolae, Actors: Cezara Petreanu, Eduard Chimac, Georgiana Cotoi; Video: David Dorohoianu/ Studio 82; Campaign photographer: George Pruteanu/ Studio 82; Models: Alexandra Timofte (One Models), Mihaela (Mandarina Models)
Graphic design: Kinga Tomos; Event photographer: Sabina Costinel

Article edit: Fashion Magazine 24 – Stay tuned on our website for more fashion news!