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16 Sep

London Fashion Week 2019

Oxford Fashion Studio Stuns at the Royal Opera House in London with 13 Independent Designers 

London, England (September 14, 2019) – On Sunday afternoon, Oxford Fashion Studio presented 13 designers from 12 countries spanning the globe in two inspiring group shows at the Linbury Theater in the Royal Opera House. The collections ranged from eveningwear to street-style denim to military chic, including a wide range of women’s fashion. 

The goal for the fashion group is to highlight independent fashion designers from all over the world, giving them a platform to showcase their work. Oxford Fashion Studio has worked with nearly 700 designers, from over 70 different countries, over the past 10 years. This year, the designers showcased their work to a full-house at the Royal Opera House in London, which served as a stunning backdrop. Oxford Fashion Studio has also launched a wholesale showroom in London supported by Joor that will open after London Fashion Week. You can learn more at Oxfordfashionstudio.com and by following them @oxfordfashionstudio on Instagram.

Pera May

[New Zealand]

This design darling from New Zealand, Pera May debuted a SS20 collection entitled “sosighity rules, enjoy your stay,” that evoked a sense of whimsy on the runway.  Pera May’s collection explored sociological ideologies to stir your reality through contrasting rich colours and textures and a sophisticated ‘tongue in cheek’ humour. This collection played with a range of luxurious, sustainable textiles with bold hues in blues, greens, pinks and oranges and exaggerated detailing to manifest/exude a theatrical and unique finish.


[United States of America]

The collection titled, “Let’s Play,” was inspired by helping others. Each piece featured design details intended to help with adult anxiety, but oozed fashion. Pom inspired detailing on pants and skirts gave way to perfectly placed fringe and ruffle details. The ties on some garments can be tightened to specific pressure points in the body to provide stress relief. The textile manipulations allow the wearer to physically play with the garment as they wear it to provide psychological stress relief. Let’s Play is a way or clothing to both be fashionable and helpful. 



Aptly named “Riviera,” the collection  encapsulated every aspect of an unforgettable Italian holiday. Pieces coming down the runway were vivid, bright and fun featuring a bold chartreuse and colorful prints. With an emphasis on exaggerated drape accompanied by elegant tailoring, the collection oozed a bold femininity. Daring pops of vivid reds, blues, oranges, greens and pinks highlighted the incredible array of colours that can be seen from fishermen’s houses in sunny island Venetian town of Burano. The boldness of colour were married together with a beautiful patchwork of ink and watercolor scenes painted by the designer’s mother and artist, Jarka Jedelsky, softening the overall aesthetic and providing a delicate romance to the collection. 

Raw Jeans


The Raw experience SS20 collection is the first complete collection by Rawya Othman, curated to the modern working female with trendy casual pieces for the routine days and more chic pieces for meetings and events. The collection showcased denim separates with interesting details such as deconstructed elements and white piping adding an element of crispness to the cool, unbothered style of the collection. The collection featured must have items that every female should have in her closet, and one size fits all pieces adjustable to any body type, easy to wear without the concern of sizes. Sticking to the hand painted designs on the clothing inspired by the first denim jacket with unique spray painted wings touched up with a selection of golden and silver toned paints.



The collection served as the designer’s tribute to the Great Gatsby film and the 1920’s era. The pieces focused on lines, colors and flowing fabrics of this bygone era, yet maintained modern necklines and hemlines. Exaggerated sleeves and ruffle details paired perfectly with effortless slouchy pants and flapper style skirts. Lace details and perfect pastel tones were accessorized with crossbody bags and elaborate floral rosettes.



The SS20 Collection was dubbed the “Stones Collection” by the designer and was inspired by the textures and forms of stones and interpreted in Pavlina’s unique avantgardistic way. The all black and white collection was anything but basic with strategically placed ribbons, and structured and tailored menswear inspired pieces paired with layered tops.



The chinese label reminded showgoers that Chinese design should be taken seriously on Sunday afternoon with expertly tailored silhouettes in neutral tones with sheer chiffon and tulle tops Delicate ecru dresses with cutout details that felt chic in soft silks danced down the runway. 


[South Africa]

Graphic and bold white and black separates pieces are what polka dot dreams are made of, added whimsy and an updated eighties feel to the collection. Skillfully draped peplum details and sheer chiffon tops in bold whites were signatures of the collection from the South African designer.



Black satin gowns sauntered down the runway with interesting details such beading down the back in bright bold colors and red roses embroidered on the decollete. Cocktail and evening gowns sauntered down the runway with ease evoking a modern gothic take with a sophisticated spin.



The label’s debut collection was named “Withering,”  and featured pieces inspired by Gothic architecture, Victorian era fashion and the life cycle of roses. Lace detailing and and sheer trains overlaying cocktail dresses were dominant. The silhouettes were inspired by Victorian fashion, the structure inspired by architecture and textures and colours were inspired by roses. These elements were combined to create a collection of unique, bold formal-wear pieces. The collection showcased all separates, allowing diversity in where and how they can be worn, and pieces that could be mix and matched. 



From elaborate headpieces to  silk chiffons that were paired effortlessly with textured tulles and sequined mesh, the “Vivication” collection delivered a thought-provoking expose on our past excess consumption (“Black”), our current recess to consider how we reconstruct (“Silver”), and our future assessment of possibilities (“Pink”). Audience members were treated to elaborate details and luxe fabrics dominated by black pieces with a pink-hued evening gown and a silver evening gown.



Military chic was the theme of this collection with a deeper meaning playing on the designer’s Indonesian heritage. The collection was named “Sang Pejuang Tanah Air” (Heroes of Our Homeland), and paid tribute to the Battle of Surabaya which is now commemorated every November as Indonesian National Heroes’ Day remembering the 1945 Battle in which pro-independence Indonesian soldiers fought against colonial troops. Using “Military Style” pieces symbolizing courage and confidence, Amaranthine’s collection was polished with glamorous style and combined with gold-colored accessories that were  luxurious and confident. For the raw materials, textures and colors, Amaranthine used earthy tones such as brown, dark brown, light brown, and creams, but in a color palette that felt rich and luxurious.  

Isabel Manns

[United Kingdom]

Isabel’s Spring/Summer 2020 collection is inspired by British 1960’s fashion, whilst retaining her feminine style and colour palette. Isabel’s print inspiration stemmed from her own artwork, ranging from bright florals to abstract brushstroke patterns creating a romantic Monet-like whimsical effect. She used fabrics ranging from breathable cottons to lightweight silk satins for clothes that will suit all climates and occasions. Coral and turquoise tones in shapes that are universally flattering strutted down the runway.

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