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29 Oct

Show must go on – CHLOE SS21

1st of October 2020, Paris, France – The first day of the second autumn month in the City of Lights. The courtyard of Palais de Tokyo is humming of people, security, models, huge screens and sound checks ready for the Chloe show.

For the Spring-Summer 2021 collection, the creative director, Natacha Ramsay-Levi who joined the brand team in 2017, imagined a relaxed, friendly and optimisitic woman … ready for what’s coming next.

While she kept the essential Chloe ellements from past seasons, Natacha wanted to bring a more universal and affordable look in her collection after the quarantine – when comfortable clothes were “the stars” – but with a spark of joyful ellements to empower the community and encourage everybody to move forward.

The idea of the entire show came as a cinematic surprise aswell, an idea which was embraced more and more during Fashion Weeks for a closer connection to the public. Models made their appearance on the catwalk from the streets and surroundings of Palais de Tokyo while they had all been previously watched in a live footage on the big screens in normal “before the show” situations.

With a spontaneous physical outdoor show scenario and a collection reflecting feminity, comfort and joy, Natacha sent a message of optimisim and trust in the future to all of us.

In the end, the show must and will go on and in the end we might end up liking the new one even better.

Photo: @Imaxtree

Brand: Chloe @chloe Article edit: Fashion Magazine 24 @fashionmagazine24

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