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June 2026

22 Jun

Simon Cracker SS27

Simon Cracker
SIMON CRACKER SS27: An Annoying Summer Fairy Tale “I can’t deal with summer, and this story gives a nod to those who feel the same way.” It’s a fairy tale in which the protagonists are the people in the crew, who play the roles of princes, fairies and Cracker queens. The looks were designed with them in mind and inspired by them: every member of the crew is different, both physically and creatively. That’s why, for the Spring/Summer 2027 collection, the process began with the very people who would be wearing the clothes. I tailored them to fit them, just as one used to do with paper dolls – which have now disappeared from circulation. A game of GIRA LA MODA with the...
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