20th of January, Paris, France – Timeless Dior unveiled in Paris the newest Winter 202 – 20243 collection for Men by Mr. Kim Jones, the creative director of the house.
The brand decided to showcase the collection on the same month when 65 years ago, Mr. Yves Saint Laurent made his debut as the House’s couturier following the death of Monsieur Dior. The designs are mixing the old and the new worlds of Dior to reflect the cycle of fashion of regeneration and rejuvenation.
65 years ago Dior used to look over the English channel from his clifftop house at Granville the same as Mr. Kim Jones made a creative journey from the Thames to Seine therefore the collection brings some maritime references like pops of yellow, aqua blue, roomy rainwear, hand-embroidered coral motifs among the array of coats, trenches, relaxed fit suits, fluid trousers and skirts in pale, nude and soft colours.
As the models catwalked on the runway, the faces of Robert Pattinson and Gwendoline Christie filmed by Baillie Walsh appeared on massive screens while they were reciting The Waste Land, T.S. Eliot’s epically difficult, melancholic poem written in the aftermath of World War I.
Jones owns six copies of this work of English literature which is considered to be pivotal to the modernism of exactly 100 years ago. Just like the poem is considered a turning point to modernism, the present Dior collection is marking an important milestone for the brand and is setting fresh codes for the French brand mixed with the classic Dior legacy.