12 Mar

FASHION AI Expo-PFW 26

Paris, March 6, 2026 – During Paris Fashion Week, the inaugural edition of Fashion AI Expo , founded by Olga Gasnier, gathered designers, technology companies, and creative innovators in Paris to explore the growing intersection between fashion and artificial intelligence.

The event created a platform for dialogue between heritage fashion houses, emerging designers, and AI-driven technology companies shaping the future of the industry. Participants joined from Paris, Zurich, Dubai, Barcelona, Berlin, New York, and Vienna, reflecting the increasingly global conversation around the role of technology in fashion.

The edition opened with a runway presentation by the iconic fashion house Pierre Cardin. Rodrigo Basilicati-Cardin, President of the House of Pierre Cardin and Guest of Honor of Fashion AI Expo, addressed the audience, highlighting the importance of continued creative exploration in the era of artificial intelligence and emphasizing that technological innovation should expand artistic vision.

Several technology companies demonstrated how AI is transforming how fashion brands create, distribute, and market their collections.

AIVE, the Creative Intelligence System, transforms brands’, agencies’, and media companies’ videos into a large-scale performance system. By industrializing video production, AIVE enables organizations to multiply content volumes by up to 10 while reducing costs by 80%, while maintaining control over brand DNA. Olivier Reynaud, CEO of AIVE, presented the company’s vision for scaling creative performance through AI-driven technology.

Kingpin, an AI-powered wholesale platform for fashion brands, replaces hours of buyer research and cold outreach with intelligent prospecting and context-rich messaging. CEO Harsh Sajnani demonstrated how artificial intelligence can transform the fragmented wholesale process into a scalable growth engine, helping brands connect with retailers and accelerate international B2B expansion.

Digital fashion platform DRESSX presented its newest AI virtual try-on technology, demonstrating how collections can extend beyond the runway into interactive digital experiences. Alla Zeitoun, VP of Business Development at DRESSX, showcased how the technology can generate photo and video outputs using the same looks seen on the runway.

Among the brands exploring new creative approaches, Thalie Paris, the eco-luxury handbag brand founded by Nathalie Dionne, presented its experimental campaign “What Thalie Bag Are You?”, combining psychometric analysis with AI-generated visuals.

Dia de Rose showcased cocktail and evening dresses defined by bold silhouettes and expressive femininity, while experimenting with generative AI and virtual try-on technologies. Austrian jewelry brand Oliver Weber unveiled its AI Collection created with Swarovski® crystals, blending traditional craftsmanship with AI-assisted design.

Creative Director Yanord, founder of Haute Epicure, shared the inspiration behind his collection, demonstrating how artificial intelligence can reinterpret memories and heritage through contemporary fashion design.

The event concluded with a digital runway presentation by AI fashion creator Terri Trovato, founder of The Darcy Agency, reimagining Pierre Cardin runway looks through AI-generated visuals. The digital runway was presented to Rodrigo Basilicati-Cardin during the event.

The evening continued with a networking reception featuring the Gustave Eiffel champagne, allowing guests to exchange ideas and explore collaborations.

Fashion AI Expo also fostered cross-industry collaborations, including Kingpin × Thalie, Attach × Banuba, DressX × Pierre Cardin, Haute Epicure and Dia de Rose, and LookFashionAI × artist Olga Vaulina, illustrating how AI tools can support fashion design, marketing, and digital experiences.

With its first edition, Fashion AI Expo positioned itself as a platform dedicated to exploring how fashion, technology, and creative experimentation can evolve together, connecting designers, technology founders, and creative leaders across the global fashion ecosystem.