Mercedes-Benz Bucharest Fashion Week

Mercedes-Benz Bucharest Fashion Week FW26: Bucharest Strengthens Its Role on Eastern Europe’s Fashion Map

From March 24–28, 2026, Bucharest reaffirmed its growing influence in the regional fashion landscape during the fourth edition of Mercedes-Benz Bucharest Fashion Week (MBBFW). The event brought together established designers, emerging talents, cultural institutions and international industry leaders for five days dedicated to creativity, sustainability and innovation.

Organized under the Council of Fashion Designers of Romania, the platform continues its mission to position Bucharest as a regional hub for fashion and cultural dialogue. With Mercedes-Benz as strategic partner, the event further strengthened its presence within the European fashion calendar.

Next Generation and Industry Dialogue

The opening day focused on Next Generation, highlighting emerging talent and the intersection between education and industry. The conference “Let’s Talk Fashion and Beyond” featured speakers including Massimiliano Giornetti (Director of Polimoda), Dalia Bologan (Creative & Culture MBA Director at ASE), Andrei Sendrea (Selection Director at Fashion Days), designer Maria Lucia Hohan, architect Paolo Giachi (Founder of Giachi Design Milano), Anca Ghiorghiu (Group PR & Events Manager at NEPI Rockcastle) and lawyer Luca Rinaldi.

Discussions addressed fashion education, brand development, retail innovation and the legal frameworks shaping the creative industries.

The program also included hands-on initiatives such as the “First Steps to a Creative Business” workshop and Creative Lab sessions, where participants explored retail concept development, visual storytelling and product design within real market contexts. The day concluded with the Next Generation Party, bringing together students, creatives and professionals.

Runway Highlights

Runway presentations took place in the Throne Hall of the National Museum of Art of Romania, featuring designers from across the region.

Among the highlights were Alexandra Șipa’s “Atât s-a putut”, an experimental exploration of cultural identity using recycled materials; Ami Amalia’s SS/27 knitwear collection, rooted in natural fibers and slow design; and Carmen Secăreanu’s “Ceremonial”, combining silk, velvet and Indian influences.

Carmen Secăreanu AW26

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Alexandra Șipa AW26

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Ami Amalia AW26

Other AW26/27 collections were presented by Diana Milkanova, Katea Gri, DUALITAE (“Anthracite”), ELITE CONCEPT (“00:01 AM”), Ionuț Răzvan (“Letters to no one”), GUDU (“Inside the Silhouette”), J’AMEMME (“Présence”), L. Storojuc (“Axis”), M. Marquise, MEDEEA (“Stay With Me. My Truth Will Hurt You”), MURMUR, and NUBU, whose collection drew inspiration from painting and glass art.

Diana Milkanova AW26

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DUALITAE AW26

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ELITE CONCEPT AW26

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Ionuț Răzvan AW26

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Gudu AW26

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J’AMEMME AW26

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Storojuc AW26

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Marquise AW26

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Medeea AW26

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Murmur AW26

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Nubu AW26

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Katea Gri AW26

Additional runway presentations included OK KINO (“Collection 08”), Rafaela Pestrițu (“No Fence for Wild Roses”), RHEA COSTA (“Echoes”), TTSWTRS (“Skin Couture – New Evolution”), and VOL (“Plume Brute”). A special collaboration also took place with Budapest Central European Fashion Week.

OK KINO AW26

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Rafaela Pestrițu AW26

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RHEA COSTA AW26

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TTSWTRS AW26

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VOL AW26

Two static presentations complemented the runway schedule: Maria Lucia Hohan (MLH) hosted a presentation in her showroom, while Proenza Schouler, curated by APPARTERE, was showcased on the main stage.

Another notable highlight was KULTHO’s “Indulgent Luxury” experience, a multisensory showcase combining fashion, fine jewelry and live performance, exploring luxury as a personal and conscious expression of identity.

Beyond the Runway

The professional core of the event was the MBBFW Showroom at Corinthia Hotel Bucharest, where FW26/27 collections were presented to international buyers from Galeries Lafayette, Liberty London, Hankyu Department Store and Tomorrow Ltd, creating direct connections between designers and global retail markets.

One of the most conceptually impactful projects was Sightless Fashion, a multisensory experience by glissando.pov in collaboration with the Ministry of Culture, exploring fashion beyond visual perception through sound and material textures while opening discussions around inclusion and accessibility for visually impaired audiences.

Beyond the runway, the city was activated through networking dinners, informal gatherings and industry parties. The Influencer House amplified the event’s digital reach, while the Archive Sale allowed the public to engage with designers through archival pieces highlighting sustainability and fashion heritage.

The 2026 edition of Mercedes-Benz Bucharest Fashion Week took place across several iconic venues in central Bucharest, reinforcing the platform’s ambition to position “Made in Romania” as an internationally recognized label.

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MBBFW – mbbfw.ro , instagram.com/mbbfw_official

Founders: Mario Antico, Roxana Voloșeniuc 

Title Sponsor: Mercedes-Benz
Main Partners: IQOS, Banca Transilvania

Partners: Fashion Days, Kultho, Mastercard, Pepsi, Adidas, NEPI Rockcastle, Promenada Mall Bucharest, Schwarzkopf, MAC Cosmetics, Heineken, Evian, Glenfiddich, Martini, L’Or, JBL, Wizz Air, BoConcept, Regina Maria, Innovate Moldova

Institutional Partners: Ministry of Culture, National Museum of Art of Romania, National Institute of Heritage

Academic Partners: Polimoda, National University of Arts Bucharest (UNArte), University of Art and Design Cluj-Napoca (UAD), West University of Timișoara, Bucharest Business School

Stay tuned on FM24 for more worldwide Fashion Week news!