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30 May

Neena Swim rocks Monaco Swim Week

NEENA SWIM rocks Monaco Swim Week – the brand is set to storm Monaco Swim Week with a stand out show!

The news is out that Neena Swim, the sister swimwear brand to Oh Polly, is set to storm Monaco Swim Week with their sizzling stand out runway show. Monaco Swim Week launches for the first time this year as the luxury counterpart to the renown Miami Swim Week.

Monaco Swim Week 2022 will take place at the same time as the infamous Monaco Grand Prix and Cannes Film Festival. This year is expected to be the busiest yet with growing excitement across Europe as travel restrictions ease. 

The Neena Swim show was held in the Fairmont Monte Carlo on Thursday 26th May 2022 and the show will feature the unreleased Ayada collection. Designed in an ultra lightweight, stretch fabric in bright tones of hot pink, orange, blue, lime and white, the Ayada range of swim is a must-have for this season and next. With a range of styles including brazilian, triangle and thong, there is a fit for every preference.

Choose a seductive plunge neck or a flattering halter neck finish, and complete the look with a low-waisted mini skirt or sarong, this collection is a go-to essential for the beach. However the options don’t end there with Ayada, there are also swimsuit styles to satisfy every one-piece desire.

It’s safe to say this collection is a tropical paradise offering styles and shapes to suit all. The unreleased Ayada range is a 12 piece collection, including both bikini and swimsuit styles. Top styles include bandeau, triangle, underwired, micro, drawstring and scoop neck. Bottom styles include thong, brazilian, micro and high waisted.

This has been the second runway show the brand has ever done.The first catwalk show, and official launch of the Neena Swim brand, was at Miami Swim Week 2021. 

About Neena Swim: Neena Swim is a sister brand of Oh Polly, offering unique pieces that flatter the female figure. The company follows a social-first business model and boasts over 580K followers. The brand was first launched at Miami Swim Week 2021, with Monaco Swim Week being only their second ever runway show. Visit www.neenaswim.com for more information.

About Oh Polly: Oh Polly is a rapidly growing pureplay fast fashion brand selling women’s clothing internationally. They have offices in Glasgow, Liverpool, Los Angeles, Dhaka, and Guangzhou with over 200 employees in the UK, and 300 directly employed worldwide. Their business model is social-firstand centred around industry leading Instagram and Facebook accounts. In 2019, Oh Polly was ranked as the 5th most engaged UK clothing retail social media brand and by April 2022 they had a combined following of over 4.5 million people. This puts them among the fastest growing fashion brands within the UK.Visit www.ohpolly.com/about-us for more information.

Article edit: Fashion Magazine 24 Press & PR: Neena Swim

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