Talented designers and vibrant colors at Miami Swim Week – the shows in the last days of Fashion Week usually leave the most vivid impressions and are remembered for a long time.
For example, Cupshe brought a sense of magic to the runway on the Sunday afternoon of Miami Swimwear Week with two collections in the 42 look show. Successful people came out on the podium, carrying their confidence and love in themselves.
It was the sold-out debut of two acclaimed “See Now, Buy Now” capsule collections. The first was a collaboration with former Bachelorette and CNBC star Joel Fletcher, featuring Charlotte McKinney, and the second featured figure model Hayley Hasselhoff and amputee model Marsha Elle.
The brand had an inclusive runway, featuring stars and models from all backgrounds and body types.
The first collection, Cupshe x JoJo Fletcher, was inspired by the vibrant and joyful lives of Bachelorette graduates. Created the collection with the motto: “I live by the motto “Joy of life,” and I wanted this joy and optimism to be visible throughout this collection.” This collection used a combination of soft jersey, stretchy jacquard with a floral print, and dusty lurex. Knit capes crocheted, chiffon and viscose complemented the suits perfectly. Sahara with warm, baked sunrise hues and edgy accents provided an incredible color palette. Neutrals of clay and terracotta mixed with retro lavender transported guests to a dreamlike setting with pastel sunsets and a sense of freedom and joy.
The second collection, Cupshe x Tabria Majors, was released a few days before the brand’s pop-up show on Lincoln Road. The street style of Los Angeles inspired the plus-size line. The bold prints and colors in the collection mimic the murals and artwork seen throughout the City of Angels. Playful, colorful jersey, metallic lurex ribbing, and see-through mesh explicitly designed for swimwear. The silhouettes emphasized the beautiful curves of the models and featured bright blue, hot pink, neon citron, and solid black, celebrating the female form. The capes also featured the mesh used in leotards and airy viscose.
Cupshe has a long history of making affordable swimwear and beachwear in various sizes. His creations have been seen on celebrities such as Brooke Burke, Eva Longoria, Hillary Duff, Olivia Culpo, Portia Williams, and Rumor Willis. Cupshe is a lifestyle swimwear and beachwear brand that values body positivity and body celebration. Created the Beauty in All Forms theme to show the audience that Cupshe is for everyone, and everyone can look and feel great in Cupshe beachwear.
The Australian line VDM the Label gave Italian mood to fashion fans. This brand is loved by many celebrities such as Bella Hadid, Addison Ray, Hailey Bieber, Kim Kardashian, Rita Ora, Khloe Kardashian, and Alexis Ren. Transported the show’s guests to the Amalfi Coast this evening, which inspired designer Maddy Marchesani to create a collection.
The brand’s VACANZA Spring/Summer 2023 collection has already risen to number one on the list of all holiday shopping purchases.
Fashion swimwear has found its exotic combination, inspired by iconic Italian designers such as Gianni Versace and Roberto Cavalli.
Vacanza embodies the rich essence of the Italian Riviera. It displays the key themes and silhouettes of trends from the 90s and early 2000s. This collection has been designed to make Italian summer dreams come true and take you there. The collection is a kind of experiment – to create timeless swimwear and leisurewear that will be remembered. Textures have been carefully studied and implemented. As a result, we see the latest and most unique items. Vacanza touches on all summer’s key colors, using pastels and brights throughout the collection. You will get all the colors you could imagine for your summer wardrobe.
Last but not least, I want to share my impressions from another show – five designers presented stunning collections at the Paraiso pavilion on Sunday evening, giving a glimpse of a new generation of swimwear industry talent. The collection of young designers included:
- An environmentally friendly brand Origin of Oceans.
- Sustainable fabric brand KB Swimwear.
- The Message in a Bottle (MIB) brand is led by an Australian Aboriginal designer.
- Brand “Mom and me” with costumes for boys and girls, LainSnow.
- Meghan Mae Swimwear is an influential brand offering both swimwear and resort wear.
Kathleen Bealy, founder and designer of Origin Of Oceans, says of her collection: “It represents the full day of the sky as the sun rises from dawn to dusk and is a personal reminder that the sun will always rise again.” The Origin of Oceans Spring/Summer 2023 collection epitomizes natural sunshine with its indescribable array of reds, oranges, yellows, and golds. Hence the appropriate title, “Here Comes the Sun.” Stunning swimsuits with psychedelic prints and handmade embroidery liven up the catwalk as the day comes alive.
The five elements of nature are embodied in the KBSWIM Resort 2023 collection. Different shapes, styles, feelings, textures, and colors in terms of designers? Each element was presented. The catwalk was hazy blues reminiscent of twilight and rich, bright, spicy reds. The brand prides itself on being sustainable – all fabrics are made from recycled materials converted to reclaimed nylon called Econyl and recycled polyester called Repreve.
From Brisbane to Miami, Message in a Bottle, The Label’s Spring/Summer 2023 Born by the Sea collection, features contemporary indigenous art from artist Robert Paul’s homeland. The debut collection of MIB was inspired by the country of Robert Paul and Grace Power – Australia. Artistic work materialized in clothes, the natural whirlpools of the ocean, bright colors, and local sea creatures.
In a nutshell, the LainSnow swimwear collection in the 90s, neon and retro summer styles. The Mom and Me swimsuits are trending with their ribbed fabric and vibrant neon colors and have given women a beautiful silhouette and an unrivaled sense of fit after childbirth. This collection was inspired by moms and families traveling worldwide who want to easily spot their child’s swimwear at the beach or pool so that they are fun and functional.
“Our swimwear is designed to make our clients look good and feel comfortable in them” says Megan May Stevens. Her Charisma collection expands on popular colors and styles with eye-catching prints and unique new designs. The designer was inspired by a recent trip to Greece to create swimwear in shades of brown, lilac, and champagne, as well as organic green and wavy blueprints.
Remembering the shows and telling you about new trends in beach fashion, I was convinced again that Miami Swim Fashion Week is not just swimwear; it is an interesting, surprising, and very bright trend in the fashion industry.
See you next year, Miami Swim Week, you’ve been a blast!
Article by fashion journalist Anna Estrin Article edit: Fashion Magazine 24