COS SPRING SUMMER 2026

COS UNVEILS SPRING SUMMER 2026 CAMPAIGN STARRING ALEXANDER SKARSGÅRD, PARK GYUYOUNG, VITTORIA CERETTI AND TAEMIN PARK

COS unveils its Spring Summer 2026 campaign fronted by acclaimed actor Alexander Skarsgård, Korean actor Park Gyuyoung, and models Vittoria Ceretti and Taemin Park. Rooted in exceptional craftsmanship and enduring style, the collection advances the modern wardrobe through exquisite materiality, artful cuts and thoughtful detailing – encapsulating the house’s distinctive design handwriting.

Shot by renowned photographer Karim Sadli, the Spring Summer 2026 campaign is captured in an intimate London studio. A series of striking portraits sets the tone for the season, expressing quiet confidence and subtle attitude.

A refined palette of grounded neutrals shapes the collection, with head-to-toe monochromatic looks taking centre stage. Surface texture adds depth and dimension, from supple leather and croc-effect finishes to breathable linens. Heritage references emerge through pinstripes and herringbone, grounding the collection in tradition while reinforcing a modern sensibility.  

Drawing on the effortless elegance of 1980’s styling, the collection is defined by set dressing, statement outerwear and refined layering pieces. Tailoring sits at the core, as classic codes are reimagined through contemporary volume and proportion; strong shoulders and high necklines empower the wearer, while fluid silhouettes introduce understated ease. Outerwear anchors the collection, delivering both versatility and impact as the seasons shift.

Trench coats lead the offering, featuring an oversized silhouette with a waist-defining belt. Menswear adds a herringbone Balmacaan coat, while a butter-soft leather aviator jacket is elevated with a stand collar and concealed fastenings. Utility and sportswear references appear in a jacket with oversized flap pockets.

In womenswear, dresses introduce softness and movement, offsetting the tailored foundation with fluid silhouettes defined by crinkled textures and lingerie-inspired detailing. Shirting is elevated through delicate ruffles, bringing a sense of femininity and refinement to the modern wardrobe.

The COS Spring Summer 2026 collection will be presented at an off-schedule show in Seoul, South Korea on Wednesday 25 March and will be streamed live on COS channels – cos.com @cosstores @cos 

Photographer: Karim Sadli Stylist: Jane How Hair: Anthony Turner MUA: Lynsey Alexander Featuring: Alexander Skarsgård, Park Gyuyoung, Vittoria Ceretti, and Taemin Park

About COS - Inspired by contemporary culture, the London-based fashion brand is known for iconic wardrobe pieces and elevated essentials that are made to last. Dedicated to quality, COS takes a bespoke approach to design, creating unique collections that combine function with timeless style.

About Alexander Skarsgård – Alexander Skarsgård is a Golden Globe, Emmy, Critics’ Choice and SAG award-winning actor. His upcoming projects include A24’s Pillion, which premiered at the Cannes Film Festival, The Moment, alongside Charli XCX, and Wicker opposite Olivia Colman, the latter two which premiered at this year’s Sundance Film Festival. He recently starred in and executive produced Apple TV’s Murderbot, which is in production on a second season. A few of his noteworthy credits include HBO’s Big Little Lies and Succession, The Northman, Infinity Pool, Melancholia, True Blood and Generation Kill.

About Park Gyuyoung – Park Gyuyoung is a South Korean actor with a growing international profile across television and global streaming platforms. She gained worldwide recognition through Netflix’s hit series Sweet Home, followed by a standout turn in Celebrity. She further expanded her global reach with a role in Squid Game and continues to build momentum with upcoming projects including Nine Puzzles and Mantis, solidifying her presence on the international stage.  

About Vittoria Ceretti – Vittoria Ceretti is an Italian fashion model and one of the most recognisable faces in international fashion today. Vittoria has become a fixture on the global runway and in major fashion campaigns, walking for and fronting some of the world’s most prestigious luxury houses. With multiple covers of Vogue worldwide, including three appearances on the cover of American Vogue, she continues to define a new generation of modern fashion icons.  

About Taemin Par – South Korea-born Taemin Park is one of the most recognisable top models in the global fashion industry today. Throughout his career, Taemin has earned multiple prestigious nominations from Models.com. He is a frequent face at the major international fashion weeks, walking for prestigious fashion houses including Gucci, Versace, Giorgio Armani, Hermes, Burberry, Tiffany and Berluti.

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