23 Sep

22nd of September 2023, Milan, Italy – Brands, models, influencers, stars…Milan is in the sportlight these days and ….the Vivetta brand is ready to showcase the Spring-Summer 2024 collection at Milan Fashion Week.

“The collection is inspired by a polka dot celebration. A happy bundle of tiny dots, a handful of hypnotic spheres” – like the designer presents its inspiration for the proposed designs.

This well-rounded idea has been around for decades in fashion, and it now inspires Vivetta’s imaginative world of fascination as she transforms a pattern on fabric into a pattern of visions.

It all starts with a historical figure, George Beau Brummel, the dandy icon who made polka dots scandalous and popular in 19th-century London. In a journey to the origins of a timeless pattern, Vivetta’s SS24 reflects on the perfect roundness of dots. The dots are printed or embroidered, becoming micro and macro. They are used as contrasting details, such as on a silk organdy dress covered in hand-sewn feathers. They are removed from the fabric in cutouts, in the holes of pierced denim sprinkled with Swarovski crystals. They form into unique shapes, like the spherical silhouette of a ball gown. They can even be fashioned into necklines with long braided stems as laces, ready to blossom into corollas of petals.

While preserving the essence of this everlasting classic, Vivetta magnifies the polka dots as a virtuoso exercise in special detailing, committing to women who dare to feel free and reject all standardisation without abandoning a timeless wardrobe.

Vivetta’s signature prints evolve into three-dimensional fabric creations resembling flowers. They embrace the body, adorn the decolletage, and close slits. Branches gently tighten ruched tulle pieces, playing with transparency.

Amidst a vast sea of inspiration, the collection is also a tribute to the smoke stitch. With its characteristic pleats, the stitch adds intricate details and reduces volume by gathering the fabric, lending a hyper-feminine daywear feel to otherwise masculine poplin shirts, reflecting the brand’s beloved exercise in dualism.

The new jewellery echoes SS ’24. Handmade by master craftsmen, the polka dots are made into “pucks”, cabochons and boules for modern jewellery pieces. Unique designs feature stems and leaves that adorn the breast in bejewelled bras, twist around the arms like vines, and frame the face in lacquered necklaces and earrings.

As for footwear, the kitten heel proves to be the most wanted. With styles embodying romanticism, purity and irony a la Vivetta, the slingbacks are made from patent leather and feature heart-shaped inlays and bows on pointed toes.

The bon ton pumps are topped with fabric roses and pleated tulle for an elegant touch. Finally the boots pay tribute to the circular shape of polka dots, bringing the collection full circle.

Styling: Robbie Spencer Casting: Simone Schofer Hair: Evanie Frausto at Streeters Make-up: Bea Sweet at CLM using MAC Music: Dorian Tarantini and Paolo Forchetti