4 Oct

24th of September, Milan, Italy – Moncler turned 70 years old and celebrated it with a huge fashion show in Piazza Duomo during the Milan Fashion Week.

During Milan Fashion Week, the brand celebrated 7 decades of existence with a spectacular fashion show where 1,952 performers and models wore 70 white Moncler Maya jackets to mark the once in a lifetime moment.

A white sensation show where celebrities and some of the brand’s most important visionaries like Rick Owens, Pierpaolo Piccioli, Pharrell Williams, Thom Browne, Giambattista Valli, Hiroshi Fujiwara and Francesco Ragazzi have reunited for a historical moment in fashion.

The show was in open air where everybody was invited and even though the rain made its appearance in the Duomo Square, its fastuosity was nothing less than extraordinary.

It was the Saturday night when Moncler wrote a unique file for Milan Fashion Week and marked a huge milestone for the brand.