MIAFW x STITCH UP

BEYOND THE RUNWAY – MIAFW x Stitch Lab Pop-Up Brings Fashion to Coral Gables

The three-day collaboration brought designers, shoppers and fashion insiders together on Miracle Mile.

Miami Fashion Week is extending its anniversary edition beyond the runway with the MIAFW x Stitch Lab pop-up shop in Coral Gables. From October 16 to 18, the space on Miracle Mile presents a curated selection of international designers and brands. Presented with the support of Terranova, the project introduces a new retail experience as part of Fashion Week.

The space feels like an intimate boutique: clothing and accessories are arranged so guests can take a closer look and discover each label.

PARTICIPATING DESIGNERS AND BRANDS  The official lineup includes 24 names: NNT, Amarante, IT Shoes, Entos, Ana + Maria, Marea Alta, Paola Pacheco, Francesca Miranda, Maria Angelica Guerra, Muzaluci, Pampa, Adriana Fernández, NEREA, Ojo de León, Beatriz de la Cámara, Jhoan Sebastian Grey, Renata Lozano, Vero Díaz, Andrés Otálora, Yenny Bastida, Alta Shoes, Jenny Polanco, Adriana Cobo and Hara. The selection spans clothing, footwear, handbags, jewelry and fragrance.

Colombian designer Adriana Fernández develops her collections in Medellín, with an emphasis on timeless design, careful construction and natural materials, including linen and organic cotton.

Costa Rican label NEREA brings a relaxed resort sensibility shaped by its home in Costa Rica and the Venezuelan roots of its founders. Its collections pair effortless elegance with natural fabrics such as linen, cotton and ramie.

Fragrance is also part of the pop-up. NNT LAB presents its perfume line, created in Colombia with raw materials sourced from Grasse, France. The brand also offers refillable bottles.

Taken together, the mix moves beyond a conventional shopping format: clothing, accessories and fragrance share one space, giving visitors different ways to encounter the designers’ work. The result is a small-scale meeting point between Latin American labels and Miami’s international fashion audience, set along one of Coral Gables’ best-known shopping streets.

For visitors, the pop-up offers a chance to see the pieces up close, discover new names and meet brand representatives. For designers, it creates a setting to present their work to shoppers, stylists, fashion insiders and the wider Miami Fashion Week audience.

On Miracle Mile, Fashion Week continues beyond the shows. The runway offers a moment of spectacle; the pop-up gives visitors more time to explore the designers, accessories and labels of the season.

Article by: Hannah Rosenberg | Photos by: Kristina Voyloshnikova – for Fashion Magazine 24