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28 Jun

The Neo 70’s-BLUEMARBLE Paris

June 2021, Paris, France – The Fashion Week vibes are back on track in Paris and brands are ready to strike the catwalks with fresh summer collections presented by cool top models. It’s the time of the Men Fashion Week and this year compared to 2020 brands start to go back to the good, old physical shows reuniting step by step in one place all fashion lovers. One of the brands who went physical this June is Bluemarble Paris.

Since 2019, Bluemarble has been working to make a mosaic of cultures the ultimate foundation of its purpose. This season, its founder Anthony Alvarez summoned memories of his Franco-Filipino childhood and a trip back to the Philippines during lockdown, during which he escaped to the Siargao archipelago, a lush, eco-responsible oasis and a surfer’s paradise. The uniquely laid-back vibe of this up-and-coming new hotspot between the beach and the jungle, inspired Bluemarble Spring/Summer 2022 collection.

Surfing, as an inexhaustible source of inspiration, infuses a wardrobe that mixes languages, as trompe l’oeil pants fuse surf shorts overlaid on tailored trousers, and t-shirts are made of textured, combed jersey that feels like beachwear-inspired terrycloth. Volumes are bold, oscillating between XXL proportions and pieces that are shorter and more slim-fitting. A patchwork of stripes and a rainbow print leitmotif halo the collection with much-needed good vibes, as a symbol of peace and renewal that underscores a neo-hippy look that harks back to the 1970s.

Anthony Alvarez recycles local fabrics and reimagines the barong, the traditional Filipino collared tunic embellished with a U of embroidery to the chest; the passion for basketball played in flip-flops gets a nod in a series of sportswear pieces, alongside the «surfshoe», a hybrid flip-flop created by Bluemarble. The label also debuts its first skate sneaker in animal-print patchwork, as well as a first crocodile-skin-effect bucket bag.

Flowers are omnipresent, blooming throughout the collection in exotic psychedelic prints or in embroidery made in France and India, while the «sandman» print makes for a whimsical incursion into island beach life. The centerpiece – a camouflage look that’s hand-embroidered with crystal beads, gives the collection a new energy, in harmony with riveted and beaded denim made in France. Signature pieces assume their place this season in different tones and materials (like printed silk twill); while the extra long-sleeved knits and baggy pants (already present last season) form the starting point of Bluemarble’s casual collection for SS22: a unique silhouette combining diverse languages, as a vector of dreams and escapism.

Brand: Bluemarble @bluemarbleparis Press: KCD – kcdworldwide.fr Photos: IMAXtree @imaxtree Event Photographer & FM24 Event Representative: Christina Henningstad @christina_henningstad Article edit: Fashion Magazine 24

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