25 Jun

A Summer Story with MSGM

A summer men collection by creator Massimo Giorgetti inspired from the Italian music track “Canone Infinito”, the MSGM Spring-Summer 2022 is embracing a theme of MSGM “Italian tradition of the well-made and street vibe” in a fun, colourful and naive interpretation.

Shot on the isolated beach of Maremma in Tuscany, the mood of the collection is transposing the imagination to the times of relaxed sun-kissed days by the sea. With a sense of groupie-chic vibes, the designs combine artisanal and handcrafted techniques, tactile textures and finishes, oversized jumpers in organic hemp, thin cotton ribbons, recycled cotton, surf-cool lycra leggings making putting a new, personal spin on the Italian summer style.