September 2021, Paris, France – Paris Fashion Week comes in shows, colours, beautiful places and fragrance discoveries.
This Fashion Week it was time to “disappear” into a vibrant surrealist jungle imagined by the new fragrance of Frédéric Malle “Synthetic Jungle”. A perfume for the nature reinvented.
Bright and lush, mysterious and provocative, “Synthetic Jungle” is a stylized landscape in technicolor greens. An ode to cult perfumes of the 1970s, “Synthetic Jungle” offers a modern vision of nature reimagined. It marks Anne Flipo’s first addition to the Editions de Parfums Frédéric Malle collection.
Anne Flipo – An Architect of the natural – A luminary in the perfume world and a frequent collaborator with Dominique Ropion, designer of several cult Frédéric Malle scents – Anne Flipo has long used meticulous technical skill to reconstruct the gardens of her childhood. She describes the process of developing Synthetic Jungle as “the joy of composing with no time constraints” in an ongoing dialogue with Frédéric Malle where “anything is possible.” The result is an opulent perfume that is richly evocative, green, vegetal and flowery – Anne Flipo’s vision of a jungle.
Inspired by the green accord of Estee Lauder’s personal scent, private collection, Flip retained the opulent basil of the original composition, along with a recomposed bouquet of hyacinth, lily of the valley, natural jasmine, and Ylang Ylang oil. To modernize and sharpen, she then added synthetic black currant and styralyl acetate, effectively putting the bouquet through a glossy, sparkling filter, Flip simplified the Chypre and leather notes, resulting in a cleaner, more streamlined accord. Finally, she added patchouli – one of the most, multifaceted ingredients in the perfumer’s palette and one of the most evocative. Both earthy and classical, patchouli oil links the vegetal and human, effectively rooting a perfume to the skin. The resulting scent is both contemporary and warm, a seamless blend of the organic and synthetic.
In creating Synthetic Jungle, Frédéric Malle references were as varied as the gentle, teeming canvases of Henri Rousseasu, the sharp-focused world of James Cameron’s Avatar, and Stevie Wonder’s visionary 1979 album “The Secret Life of Plants”.The result is welcoming and enigmatic, sensual and refined.
Brand: Frédéric Malle fredericmalle Press & PR: TG Communication Agency @tgcommunication Article edit: Fashion Magazine 24 @fashionmagazine24