NOT ONLY FASHION – A crossroads between fashion, beauty, lifestyle and communication!
The presentation of the SS20 collections of the brands represented by Moma Pr of Monia Zarba took place on Thursday 14 November in Milan. Young and eclectic communication agency and press office in Milan that together with Raffaella Manetta, Comunicazione and Event manager, organized a day dedicated to the new trends of accessories and clothing for next spring / summer. Everything was embellished by the intervention of Beauty Life that pampered all our guests with the treatments of the line.
The brands that participated in the Press Day were:
David Lafitte Pagano
David Lafitte Pagano brand takes its name from the founder. The location of the Atelier where all the precious creations of haute couture fashion jewelry are born is in the strategic Lugano, “corridor” of communication between north and south, a mix of culture with both Latin and Nordic influences. The Woman that inspires the brand is a woman who travels in time, dreamlike, multi-ethnic, beautiful and atypical, full of personality and a strong sensual power. She is adorned with jewels like the queen dancer of a Harem who came out of a painting by the French painter Eugène Delacrois, aware of her power and femininity. Proud to stand out among them all. Pearls, corals, jade, bronze, fur and the most precious fabrics make up David Lafitte Pagano’s jewels with completely handcrafted manufacturing. East references and a mix with the past give life to creations such as: “China Empire” “Ribbon” “Alhambra” and “Pearls”.
Matilde Di Pumpo, creative director and founder of LOÏS tells: “LOÏS is pure design in progress that starts from the idea and then develops naturally, with sartorial techniques, color baths, multi-cultural influences, dynamic perspectives and oppositions of contrasts they mix like in a perfect musical composition.
DANIE’ MADE IN SICILY
‘DANIE’ MADE IN SICILY – A SPECTACULAR JOURNEY IN BEAUTY. From Sicily, an explosion of art and tradition “.
On the Daniè Made in Sicily bags there are the Etna fire, the violet of the vine, the pink of the almond tree in bloom, the gold of the wheat fields and the black of the lava stone.
MOMASOPHY – THE SCAMIGLIATE DAMAS
MOMASOPHY. A magical concoction of dreams and fairy tales, mixed with matter. An experimentation between communication, fashion and childish doodles.
“The shoes are magical, they change your posture, the way you feel: they give security”.
Gabriella Sala, creator of the LE GABRIELLE brand, makes her debut, a magical collection of clogs, an idea that comes from the past, looking at old photographs. The evocation of a symbol that transmits strength, courage, the desire to take full advantage of its qualities and to give one’s dreams to others. Everything happens in the made in brianza laboratory, where designers, painters, craftsmen and goldsmiths meet to create a unique alchemy.
A cultured and sophisticated aesthetic, a whispered and graceful femininity. CHIARA IS enters the scene on tiptoe, with her Women of Light, she does it quietly and discreetly. The grace of the CHIARA IS collection refers to the salons of the past. CHIARA IS with its delicate garments wants to emphasize and embellish the volitional vanguards of women. Women who illuminate and emanate only light. The light of their hearts that alone can do justice to the beauty of each one. Angelic and light dresses that gracefully rest on the silhouette. Embroideries, laces, artfully designed proportions interpenetrate to create a refined ensemble.
Sicily is an inexhaustible source of resources, beauty and talents. An example of this is Tiziana Randazzo, a former top model from Palermo who, after marching for the most famous designers, decided to move to the other side of the stage and embark on the world of entrepreneurship with her line of bags. CURLY BAGS was born in 2015 from the wisdom of Florentine leather craftsmanship. Why Curly Bags? The black and full Tiziana curls want to represent the cheerful, bubbly and strong-willed woman. With a bag full of dreams that does not wait to be opened to make them come true.
BEAUTY LIFE functional cosmetics are the result of advanced research, conducted in our Italian laboratories, of great experience and high technology. A therapeutic approach that combines the active ingredients that nature offers us with Biotechnology.
BEAUTY LIFE was created by its soul founder Erika Guerra, with the aim of taking care of the smallest details of every aspect of our face and body skin, thanks to dermocosmetic discoveries in recent years.