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23 Dec

BIWYD – Eco Luxury Party in Brescia

In the splendid setting of Brescia, in the pulsating heart of the city, on 28 November 2019, at the Rail boutique, in via San Martino Della Battaglia 5A, the Eco Fashion Luxury Party took place.
Rail is a historic city boutique, where shopping is mixed with the professionalism and passion of Alessandro and Francesca for fashion. In this renowned frame, Rail represents the ideal location for the launch of the Eco Friendly BIWYD brand.

BIWYD is an acronym for BELIVE IN WHAT YOU DO and represents the values you want to convey with the brand: perseverance, determination and motivation.
The brand operates in the Eco Luxury market and focuses on a production made entirely of ecological, quality Made in Italy fabrics. Today, observing what is happening at the level of climate change and popular sensibility, we become aware of how much the earth must be safeguarded, sustained but above all perfected for a better futuristic perspective. The ecosystem must be cleaned of all that is deteriorating our habitat.
In fashion there are many areas that require a commitment to sustainability, from ethical working conditions to environmental impact and respect for animals.

The Biwyd logo represents a wave, water in incessant movement and this denotes continuous change.
The waves with their perpetual movement, cancel and clean, purify and dissolve, remove and regenerate, they are pure energy.
For Biwyd, being sustainable means taking into consideration the planet and the people who live there. This is the Mission of Biwyd, to transmit an entirely eco-sustainable Made in Italy using ecological raw materials for the creation of collections.
Francesca and Alessandro, the owners of the boutique, after meeting the brand’s Mission immediately joined the cause by making the location available to welcome the event and present the Biwyd brand to the city.

On the occasion of the event, the Biwyd brand will be presented, where the innovative T-Shirts will be worn. With its fine fabrics, the brand offers disruptive graphics on environmental issues in order to orient its consumers to a conscious choice that manages to combine streetwear, fashion and the preservation of the planet.

The idea comes from the founder Giovanni Piccolo, a talented entrepreneur who has always been passionate about fashion, attentive to the latest trends but above all to ecology. Biwyd uses eco-friendly luxury fabrics strictly Made in Italy, minimizing pollution and the emissions produced.
Every detail is taken care of by professional craftsmen.
The raw materials used for the production are all noble materials and to be in line with Mission Biwyd ICEA certified luxury organic cotton was chosen.

This institution is a non-profit certification institute made by experts in controls and certifications oriented towards ethical and environmental sustainability criteria. GOTS, Global Organic Textile Standard, is recognized as the most important standard for the sustainable production of garments and textile products made with natural organic farming fibers such as organic cotton.

ICEA offers organic operators valid certifications for the world market, recognized by foreign certification bodies and accredited by national and international institutions.
A portion of the proceeds from the sales will be donated to the Lampedusa Turtle Group association to support and safeguard sea turtles. This is an international project of WWF Italy that has been operating successfully since 1990.

Raffaella Manetta
Communications & Event Manager

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