NJ & FRIENDS – The New Fashion Experience

Because the ‘stay-at-home’ days will eventually come to an end, we already do our homework and make our list of new places to see in town.This time, we take a virtual tour to NJ & Friends concept store which opened its doors in January 2020 in Paris, close to Etienne-Marcel street, a unique place highlighting every month international brands with a high-end and urban vision.

Joël & Yinuo, the creative couple of the brand NJ.COD Paris have thought by creating NJ & Friends, a sharing and discovering space between customers and young designers.The Concept Store NJ & Friends is a new way of united development, by propelling emerging international brands of minimalist and design universe.

NJ & Friends allows those brands to expose and promote their creations
through events. Beyond a store, an experience showing you fashion differently. In a constant renewal, the four windows present the mix between the brand image and the retro-futuristic universe of the concept store.

For the opening, brands of ready-to-wear (Gagan Paul, AEMCY, Ray Chu Studios, Marine Henrion, Chromable, Irné, République Joseph, NJ.COD Paris, etc.) cohabits with pieces from creators of accessories (Maison Initial, Sakoloko, Orega, Lizzy Paris et Donnant Donnant, etc.), in a space like a 70’s apartment. The selection NJ & Friends dressed men and women gathered in one and only floor. The address is situated in Les Halles close to le Marais and the Georges – Pompidou Centre.

And last but not least, until we are all able to go out and enjoy the new place, we can all stay connected for an online shopping experience on their website https://njfriends.bigcartel.com/ . Enjoy!