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4 Oct

SHUTING QIU back to Milan Fashion Week

After a break season imposed by Covid, Chinese fashion house, SHUTING QIU, makes its return to Milan and goes digital to present its Spring/Summer 2021 collection within Milan Fashion Week Women’s and Men’s Collection’s official calendar.

Shuting Qiu, who made her international solo runway debut in Milan in September 2019 with the support of CNMI, has chosen again Milan to present her collection accepting CNMI’s invitation to join a palimpsest of digital events which will parallel physical events held in Milan, as a response to international travel constraints imposed by global pandemic.

On September the 27th at 11AM CET the fashion film realised for the occasion will be broadcasted on Camera Nazionale della Moda Italiana’s digital platform (www.milanofashionweek.cameramoda.it).

“I am thrilled to be part again of Milan official calendar, particullary as I was unable to attend in February. I am looking forward to this digital experience and to coming back with a physical event for next Autumn/winter season” said the designer.

Realised in Shanghai in collaboration with Nowness China and directed by Qing Fan, “Summer Wonderland” is inspired by Martin Parr’s documentary-style beach photography, and showcases vacation scenes taking place in an unidentified “imaginary” beach on an ordinary summer. Through the lenses of a documentary and the language of fashion moments, the film captures asian girls in SHUTING QIU Spring – Summer 2021 between amusement and reflection.

“One of my main source of inspiration for my collections has always been represented from my exotic journeys. While working on SS21, the fact that I couldn’t travel left me with a deep sense of nostalgia and an urge to respond to physical constraints and uncertainty with a message of freedom and light, which took the shape of a summer beach wonderland” said the designer.


Inspired by Russian artist Natalia Goncharova and her colourful neo-cubist paintings, SHUTING QIU SS21 features the brand signature juxtaposition of colourful and loud prints, floral and beaded embroideries, silk metallic jacquards, bold check and stripe suiting, reinvented in cheerful and bright colour palettes and realised in lighter fabrics. “I felt the need to add a playful and cheerful tone and bring a sense of lightness to my woman, which is daring yet soft, powerful yet romantic, strong yet cheerful”.

With SS21, Shuting presents elegant, strong and confident heroines, revealing a lively and light-hearted spirit, yet profound.

Brand: Shuting Qiu @shutingqiu Article edit: Fashion Magazine 24 @fashionmagazine24

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