July 2021, Paris – France – The time of the year when Paris has opened its doors to another couture week filled both with digital, physical fashion shows and international events and showrooms where people in the industry all around the world have gathered to partner up and refresh the fashion industry.
A concept that has been embraced by all brands out of respect towards mother nature and out of need for a more sustainable future has also been lying at the core of the international event for buyers and international fashion companies, Texworld Evolution Paris.
With Texworld Evolution Paris – Le Showroom, Messe Frankfurt France has once again confirmed the relevance of this new format adapted to the international health situation. The trade show organiser is thus reaffirming its role as a key supplier of sourcing solutions for the fashion industry.
The success of the Texworld Evolution Paris Showroom is confirmed. For this second edition organised in the heart of the fashion capital from 5th to 9th of July, more than 700 visitors from the textile and clothing sector from 34 countries answered the call, the majority of whom came from France (75%), but also from Spain, Belgium, the Netherlands and Germany. Some of these visitors had never been to Messe Frankfurt France events before, proving the attractiveness of this new formula.
Welcomed upon invitation and individually, the buyers were able to discover the 7,000 products and textile samples selected by the Messe Frankfurt France team from 150 international companies. This extended offer, of very fine quality and representative of the major global sourcing zones, was presented this year in two distinct locations: the 5 rue du Mail brought together the fabric trend forum for the autumn-winter 2022-2023 collections as well as a selection of finished garments; the Atelier Richelieu, on two levels, expressed the rich array of fabric, garment and accessory collections by exhibitors from some fifteen countries, with also an Apparel Sourcing trend section.
Over 4,500 requests sent to manufacturers
Thanks to their digital tablets, buyers have managed to send nearly 4,500 requests for information to manufacturers during the Showroom (compared to 3,200 in February), with requests for information or quotations for nearly 16,000 samples and finished products. A dozen manufacturers’ representatives present on the Showroom were able to exchange directly with the visitors, such as the weavers from Korea, Turkey, Holland and Germany, and for clothing, agents and finished product manufacturers from Poland, Vietnam, China, Bangladesh, Portugal and Madagascar, representing a total of about fifty exhibitors.
Providing solutions to the fashion industry
This ability to connect people confirms Messe Frankfurt France’s role as an essential sourcing partner.
« Texworld and Apparel Sourcing have some twenty years of experience in supporting international manufacturers, particularly Asian manufacturers in Europe » , says Frédéric Bougeard, President of Messe Frankfurt France.
« We have shown over the last few months that we are capable of turning a constraint into an opportunity, not only by enabling our visitors to maintain a business relationship with their suppliers, but also by helping them discover new brands and new sourcing proposals. We claim to be solution providers for the fashion industry. »
Next edition in February 2022
For its next appointment, which will take place in February 2022 at the Parc des Expositions du Bourget in a classic format, Messe Frankfurt France will capitalise on all the experience acquired during the last two showrooms. This major event will offer a chance to reconnect with all the international sourcing operators. In July 2022, Messe Frankfurt France will bring together manufacturers and buyers at the Parc des Expositions de la Porte de Versailles in Paris. The opportunity to develop new services or solutions for buyers.
Showroom: Texworld Evolution Paris @texworldevolutionparis Article by: Fashion Magazine 24 @fashionmagazine24