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23 Aug


NEW YORK, NY, August 2020 – Dynamic fashion industry newcomer Focused Exposure Media Inc. and celebrated megawatt jewelry brand Laruicci are working together to literally update the “terms and conditions” of the fashion industry, bring a fresh vibe into the working policy and create strong connections between all parts of the industry.

Focused Exposure was founded by Blake Barnes and Jimmy Villalba in April 2020 during the height of the COVID-19 pandemic.Focused Exposure aims to build strong relationships with both fresh faces and key players in the industry in order to pioneer a personal and efficient method of connecting talent (including models, photographers, stylists and more) with clients.

The Focused Exposure Team

They have also made it a goal to regularly talk with key players in the industry and share their perspectives via Instagram Live streams in order to improve the industry and ensure that diverse viewpoints are represented.

Not long after their Instagram page @focused_exposure launched in April, the startup joined forces with renowned brand Laruicci. Together, their partnership promises to bring a fresh perspective to the world of fashion at a time when new ideas are very much needed.

“Blake and I will give the everyday freelance model, photographer and designer a safe haven to build a healthy and successful career in the fashion industry with Focused Exposure through reciprocated trust and proper exposure,” Villalba said. “ Working closely with Laruicci has been instrumental in jump-starting Focused Exposure’s entrance into the industry.”

Blake agrees. “ The opportunity Laruicci has given Jimmy and I has been nothing short of a blessing. We love her designs, style and jewelry, and we want to collaborate long-term as far as our models wearing her pieces in future events, shoots and bookings,” he said.

Lauren Ruicci of Laruicci expressed her excitement about collaborating with Focused Exposure while presenting a new project, her premiere ready-to-wear collection Laruicci Dieci – “ We will celebrate our sophomore season of ready-to-wear during the upcoming spring/summer 2021 season,” she said. “ Between Laruicci and Laruicci Records, we have been blessed with a consistent stream of talented people. I’m always floored by their beauty, creativity, musical prowess and unique style.

Developing Focused Exposure is a spectacular opportunity to have a team and a platform dedicated to showcasing their personal strengths and experiences.”

Most recently, Focused Exposure held its first photoshoot on Saturday, August 1.

Alongside Max Gold of AMG Group and Denys Kanel of Geometria New York, Focused Exposure co-hosted a shoot to photograph promotional content for an upcoming charity fashion show, date to be determined. The day-long event featured Annie Couture New York designs and Laruicci jewelry. Following this exciting next step, Focused Exposure aims to continue hosting shoots and work to gain bookings for its talented models, while looking towards fashion shows as soon as it becomes safe to host them.

ABOUT FOCUSED EXPOSUREFocused Exposure Media Inc. (@focused_exposure on Instagram) is a New York City-based media company and upcoming agency gaining publicity for models, photographers, stylists, designers and multimedia groups in the fashion industry. Founded by Blake Barnes and Jimmy Villalba in April 2020 during the COVID-19 pandemic, it aims to address the need for a safer and more personal process of connecting creatives with clients and bookings.

The Focused Exposure team takes pride in getting to know those we work with, sharing diverse viewpoints across the industry and being transparent about our practices. We seek to connect industry creatives with the right jobs and the right people, while supporting and advancing their careers.

ABOUT LARUICCILaruicci is a megawatt jewelry collection launched in 2009. All production is based in NYC and designed by Lauren Ruicci. For ten years, Laruicci has been a part of countless projects featuring artists like Beyoncé, Lady Gaga, and Rihanna; and fashion legends like Christie Brinkley & Pat Cleveland. Laruicci has been featured in top national and international publications including Vogue, Glamour, WWD, L’Officiel, Cosmopolitan, InStyle, Allure, Nylon, New York Times, Numero and Teen Vogue . Most recently, Laruicci has appeared in Vogue Paris for its glamorous face masks.

Laruicci Megawatt Jewelry is all handmade in our New York City studio. The brand’sdesign philosophy combines high fashion accessories with a playful punk edge where nothing is off limits. Our designs aim to unleash the most brave version of yourself. With designs blending a hazy fog of Berlin nightclubs, LA house parties, Paris runways, and Tokyo dive bars, Laruicci is timeless.

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