Chanel as seen by AI

What would Karl say?! AI Gazing into the future of Chanel

The announcement of a new creative director at one of the world’s most famous fashion brands is imminent. Among the most prestigious positions in the fashion universe, the appointment of a new Creative Director at luxury French brand Chanel has created huge speculation.

JOOR, the fashion industry’s leading wholesale management ecosystem, has leveraged the power of AI to hypothesise what the aesthetic of Chanel could look like under the leadership of a range of potential new creative directors. Collating a collection of the biggest designers in the fashion industry—including Phoebe Philo, Hedi Slimane, and Jeremy Scott—the fashion experts at JOOR have utilised an AI image generator to imagine each of these talented designers’ take on the iconic look of Chanel.

To do this, JOOR explored each designer’s signature style and how this could translate into Chanel’s house codes. AI then generated a mock up of what it predicts the designer fits to look like, which you can find below.

JOOR is the world’s leading wholesale management ecosystem, with nearly $20 billion in transactions processed annually. More than 14,000 brands and 640,000 curated fashion buyers across 150 countries connect on the platform.

JOOR’s notable client base includes leading luxury conglomerates LVMH, Richemont, and Tapestry, as well as brands such as Valentino, Loewe, and Stella McCartney. JOOR has exclusive partnerships with 30+ leading global retailers using the JOOR Retail Partner platform including: Harrods, Neiman Marcus, Harvey Nichols, Printemps, Bergdorf Goodman, Shopbop, and Dover Street Market.

Coverage by Fabric PR, photos by  https://www.joor.com/ – stay tuned on FM24 for more AI x FASHION news!

About JOOR

JOOR is the world’s leading wholesale management ecosystem, with nearly $20 billion in transactions processed annually. More than 14,000 brands and 640,000 curated fashion buyers across 150 countries connect on the platform. JOOR’s advanced technology provides an end-to-end wholesale solution for presenting collections, building assortments, placing and managing orders, and handling complex billing and payment via JOOR Pay, a revolutionary embedded checkout that simplifies and expedites the payment collections process. With a commitment to fueling the advancement of both brands and retailers, JOOR allows clients to discover new business partners and drive growth by supporting both in-person and virtual sales via a suite of dynamic tools as well as superior customer service. JOOR’s notable client base includes leading luxury conglomerates LVMH, Richemont, and Tapestry, as well as brands such as Valentino, Loewe, and Stella McCartney. JOOR has exclusive partnerships with 30+ leading global retailers using the JOOR Retail Partner platform including: Harrods, Neiman Marcus, Harvey Nichols, Printemps, Bergdorf Goodman, Shopbop, and Dover Street Market. JOOR is headquartered in New York City and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Berlin, Melbourne, Tokyo and Shanghai. For more information visit: JOOR.com.