MIAMI SWIM WEEK highlights

The Swim, Resort, and Lingerie shows that Captivated Miami Swim Week

Presenting at Paraiso Miami Swim Week this past weekend, our brands collaborated to show the very best and the latest collections from categories including swim, resort, ready-to-wear, lingerie and atheleisure.

Axil Swim – Taking viewers on an enchanting journey through the decades, the collection showcased a multitude of looks inspired by themes of Earth Wonder, Flower Power, Retrograde, Up to Par, and Dreamland. Each vibrant collection embodied the spirit of its era, allowing individuals to express themselves with confidence and style. Axil Swim’s Earth Wonder collection brought forth a blend of neutral earth tones, designed to complement and flatter a wide spectrum of skin tones.

Azulu – The renowned Colombian brand founded by a husband and wife duo, wowed guests at Paraiso Swim Week on Sunday, June 11 with the launch of their latest resort wear collection inspired by the vibrant city of Porto. The event showcased a range of exquisite swimwear and ready-to-wear pieces, transporting attendees to a summer portside getaway filled with style and sophistication. Not only does AZULU’s collection encapsulates the spirit of summer, but it also showcases its commitment to sustainable fashion.

Club L London – The UK’s leading online fashion retailer known for its contemporary and stylish designs, made a remarkable splash with their first Miami runway show at Paraiso Swim Week on Saturday, June 10. The brand unveiled its latest resort collection, Destination Daze & Tequila Sunset, offering fashion-forward individuals the opportunity to experience effortless elegance and modern designs all at affordable prices. The event featured renowned celebrity model Lele Pons.

Curve – The most prominent lingerie trade show in North America, made its Miami debut with a captivating runway show featuring 12 renowned lingerie brands and emerging designers who unveiled their latest collections of lingerie, activewear, and swimwear. Brands included Anita, Atelier Amour, Chantelle, Culture Trees, Dita Von Teese, Elomi, Fantasy, Freya, Leonisa, Mapalé, Simone Pérèle, Wacoal, and b.tempt’d by Wacoal.

Lain Snow – The highly acclaimed swimwear designer from North Carolina, unveiled a family-centric new swimwear collection, titled ‘Coastal Cowboy’. The collection celebrated swimsuits for the entire family; familiar faces of popular TikTok and Instagram families hit the runway with their minis. Attendees loved the fun blend of coastal charm and western-inspired aesthetics, for the ultimate mommy and me matching pieces.

Luli Fama – The renowned local Miami designer debuted its vibrant new collection Puerto Luli. Capturing the spirit of island hopping in the Caribbean, the show opened with a lively salsa performance before displaying their collection of colorful one-pieces, cheeky bikinis, and resort-ready wear, sure to inspire wanderlust and get you in a tropical state of mind. The collection was modeled by a star-studded cast of Luli Babes on the runway including Lele Pons, Cindy Prado, Águeda Lopez.

Natasha Tonic – The acclaimed swimwear designer known for her unwavering commitment to sustainability with her creations of innovative plant-based swimwear, unveiled her latest collection, ‘Coral City’. In collaboration with Coral Morphologic, a Miami-based pioneer in the study and conservation of coral reefs, Tonics’ coral-inspired swimwear generated awareness of the dangers facing coral reefs worldwide. Embracing the use of natural, plant-based materials, like  breathable hemp fabric in every piece she created to further minimize environmental impact.

ONEONE – The #TBT collection paid homage to the golden eras of fashion, seamlessly blending nostalgia with contemporary aesthetics. Each piece was designed to honor the past while embracing the present. Retro-styled silhouettes, vibrant prints, and bold color blocking took the stage in this captivating collection, making it a must-have for women looking to make a splash this summer. ONEONE’s creative team poured their passion and expertise into every detail, ensuring that each swimsuit piece captured the essence of both eras.

Shan – The renowned Canadian resort wear company, led by visionary designer Chantal Levesque. The event showcased its incredibly chic Cruise 2024 and Spring-Summer 2024 collections and displayed a tasteful assortment of swim and resort wear modeled by top talent including The Real Housewives of Miami star and Select model Julia Lemigova. The Cruise 2024 collection featured luxurious swimwear and resort wear options, perfect for jet-setting travelers seeking a sophisticated yet effortless style.

Article edit: Fashion Magazine 24 Press & PR: John James FM24 US Correspondent: Olga Ferrara