5 Jan

PAM for PROENZA

Pamela Anderson Embraces Natural Beauty In Proenza Schouler Spring 2024 Campaign

2024 is staring of notes of freshness, coolness and good vibes.

After Pantone has declared Peach Fuzz as the 2024 colour thanks to its positivity and good energy the world so much needs to be fueled with considering everything going on in the world right now, the world of fashion comes along with vibey and fresh news.

Following the make-up free bold appearance at Paris Fashion Week last autumn that turned all eyes and press on her, Pamela Anderson is now the image of the latest Spring 2024 campaign for Proenza Schouler .

The Canadian-American icon Pamela Anderson has always been a game changer in showbusiness being a legend in her own right, breaking traditional beauty molds following her notable career with Playboy.

The 56-year-old media personality is captured in Schouler’s new collection, seeing photographer Davit Giorgadze get up close and personal against plain backgrounds. She takes on a casual attitude while relaxing on minimalistic furniture, debuting strong-shouldered blazers that balance masculine and feminine styling. A netted maxi dress resides beneath, while bold pops of color are portrayed through fuzzy tops and plastic handbags.

Bleached denim garments receive slight stained finishes paired with collarless blazers, slim-fit cardigans, and flourishing outerwear with interlocked hardware.

Take a closer look at Pamela Anderson in Proenza Schouler’s Spring 2024 campaign in the gallery below.