9 Oct

October 2023, Paris, France – “Dolly takes a trip” with Momma’s Blues Spring-Summer 2024 collection …the presentation organised by the brand in the heart of Paris gathered the public to assist a special alternative fashion showcase inspired by a cinematic mix between Dolly Parton and David Lynch …

This is how the designer describes the vision for the collection:

« Well i can’t tell you where i am going, i’m not so sure of where i’ve been
but i know i must keep travelin’ till my roads come to an end
i’m out there on my journey, trying to make the most of it…
i’m just travelin’, travelin’, travelin’
i’m just travelin’on… »

THIS HOW I SEE MY FIRST COLLECTION FOR SS24 A NEW JOURNEY FOR ME AND FOR MOMMA’S
ENJOYING IT LIKE DOLLY – HALA MOUAWAD

FOR THIS VERY FIRST COLLECTION OF HALA MOUAWAD, INSPIRATIONS COME AS ALWAYS FROM MUSIC AND CINEMA AESTETHIC FIRST. TRAVELLING WITH DOLLY PARTON IN THE BACK COUNTRY REFLECTS A CERTAIN WAY OF DRESSING UP TOO.
VINTAGE LEATHER JACKETS ARE THE BRAND’S SIGNATURE PIECES WITH EMBELLISHMENTS FRINGES AND MIX OF FIGURATIVE LEATHER PATTERNS, HEART SHAPED STUDS.. THERE ARE A « (…) A SYMBOL OF INDIVIDUALITY AND BELIEFS (…)* ».

FOR THIS COLLECTION, IT IS ALL ABOUT SNAKES, FLAMES AND MOONS – VERY ICONIC SHAPES, DEAR TO THE BRAND. THEY USUALLY COME AS A SET WITH A LEATHER CANDY MINI SKIRTS AND BRAS TO WEAR UNDERNEATH.

OUR «DARLING » DRESSES FEMININE AND TRULY SEDUCTIVE, ARE DESIGNED TO PARTY…DEEP NECKLINES, MINI WITH HAND MADE PATTERNS, EMBROIDERIES OR DARING OPEN SIDES.
DENIM IS PARTICULARLY IMPORTANT TOO AND THE UNIQUE 501 LEVIS IS COMPLETELY REVAMPED WITH BOLD CUT OUT ON THE SIDES THAT DEFINITELY REMIND OF THE COWBOY PANTS BUT ALSO RELOADED AS A CUTE BRA OR GAITERS.

MOMMA’S BLUES FIT ANYONE AND BELIEVE THAT EVERY INDIVIDUALITY CAN BE ENHANCED WITH RESPONSIBLE AND BOLD CLOTHING THAT GO BEYOND FASHION AS THERE ARE REGENERATED HERE TO LAST.