COS AW26

COS LAUNCHES AUTUMN WINTER 2026 CAMPAIGN FEATURING PARK GYUYOUNG AND AWAR ODHIANG AHEAD OF ITS NEW YORK FASHION WEEK RETURN

London, UK – COS unveils its Autumn Winter 2026 campaign, presenting iconic pieces reimagined for the season through precise tailoring, rich textures and refined silhouettes. Balancing timeless craftsmanship with understated elegance, the collection embodies an assertive sophistication.

Captured by acclaimed photographer Mark Kean against the distinctive backdrop of New York, the campaign stars South Korean actor and global COS ambassador, Park Gyuyoung, and supermodel, Awar Odhiang, alongside familiar faces from previous COS runway shows and campaigns, including Jacqui Hooper, Leon Dame and Malick Bodian. They are joined by models Noor Khan, Alaina Rae, Yun Seo Woo, Lucien Le Nevé, Jesse Rinderknecht and Hoyong Kim.

The collection is defined by a monochromatic palette of black and white with unexpected purple accents. Textural fabrications including cashmere, wool, leather and suede offer warmth and tactility. Heritage references emerge through pinstripes, while delicate floral embroidery inject a subtle femineity.

Tailoring anchors the collection, expressed through relaxed proportions and fluid silhouettes. Double-breasted designs feature across blazers, dresses and statement maxi coats. Womenswear layers a leather blouson jacket over streamlined stirrup leggings and fine merino knitwear, while menswear revisits classic outerwear and elevated fabrications through a waxed-cotton trench coat and a richly grained leather flight jacket. Versatile shirting continues to play a key role across the collection. In womenswear, a crisp cotton shirt references traditional tailoring, featuring a tuxedo-inflected wing collar and press-creased French cuffs.  

The COS Autumn Winter 2026 collection will be presented during New York Fashion Week, as part of the Council of Fashion Designers of America’s official schedule. Steven Kolb, Chief Executive Officer and President, CFDA, comments, ‘Over the years, COS has established a distinctive presence within the New York fashion community and their continued commitment to presenting in New York underscores the city’s importance as a global platform for creativity, innovation and cultural exchange. We are also grateful to COS for supporting the CFDA Travel Fund, an initiative that broadens international visibility for the New York design community, bringing a group of influential editors and buyers to the city as guests of the CFDA during NYFW. We look forward to seeing how the brand continues to evolve and contribute to the energy and excitement of NYFW.’

The show will take place Sunday 13 September at 1pm EDT. More information will follow in due course.

Photographer: Mark Kean | Stylist: Jane How | Hair Stylist: Olivier Schawalder | Makeup Artist: Thom Walker | Casting Director: Simone Schofer | Featuring: Park Gyuyoung, Awar Odhiang, Jacqui Hooper, Noor Khan, Aliana Rae, Yun Seo Woo, Leon Dame, Malick Bodian, Lucien Le Nevé, Jesse Rinderknecht and Hoyong Kim

About COS - Inspired by contemporary culture, the London-based fashion brand is known for iconic wardrobe pieces and elevated essentials. Dedicated to quality, COS takes a bespoke approach to design, creating unique collections that combine function with timeless style.   

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