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7 May

100 years of CHANEL No. 5

“A Woman Who Doesn’t Wear Perfume Has No Future” Coco Chanel.

100 years ago, on the 5th of May in 1921, the very same day of a new dress collection launch, an emblematic fragrance was released officially in Coco Chanel’s boutique from Rue Cambon, Paris.

That perfume was called Chanel No. 5.

A historical day, as Chanel No. 5 would immediately revolutionize the perfume industry for the next 100 years until nowadays and become as experts and fragrance lovers call it, “the perfume of perfumes”.

After creating a brand which basically started the modern fashion era for women, Gabrielle Chanel aimed to create a fragrance with a rich, sexy smell, complex, avant-garde, impossible to describe easily, elegant and luxurious in the same time, a smell which would make all women fall in love with seconds after trying it.

Together with the famous perfumer of those times, Ernest Beaux, Gabrielle created the legendary perfume Chanel No. 5. With top notes like aldehydes, ylang-ylang, neroli, bergamot, lemon, middle notes of iris, jasmine, rose, orris root and lily-of-the-valley, base notes like civet, amber, sandalwood, musk, moss, vetiver, vanilla and patchouli, Chanel 5 becomes an epitome of feminity and sophistication.

For the past century, Chanel No. 5 remained a top preference in the perfume industry, a favourite that ladies could not stay without just like Marilyn Monroe would state when asked during an interview in 1954 what she prefers to wear in bed: “…only some drops of Chanel N°5 “.

And the history continues up to our present times with the same love and enthusiasm for Chanel No. 5 that continues its legacy to remain in the perfumery top sales even though the fragrance market is abundant and highly competitive nowadays.

Chanel No. 5 – more than a perfume, a historical symbol of beauty and womanity!

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