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3 Aug


Morfium Ciara

For her latest shoot, American singer, actress and model Ciara wears a total look MORFIUM by Jelena Malesevic. The “Jump” singer, from her eighth album, wears a futuristic red look bringing a touch of glamor and sophistication to this look.

AVANT GARDE FASHION FW 23-24 – Morfium is an avant garde and conceptual haute couture brand. The name of the brand is inspired by the Greek name Morfeus which is a deity of dreams. Morpheus was among the ancient Greeks and among the Latins the god of sleep and dreams. In this important capacity, Morpheus, son of Hypnos and Nyx (sleep and night), warned kings of great events to come through prophetic dreams. The name of Morfium takes on its full meaning thanks to the conceptualization and creation of second-skin fashion, both carnal and warlike, reminiscent of the strong and powerful woman that Jelena Malesevic wants to embody in her creations.

ABOUT JELENA MALESEVIC While studying archeology at the University of Philosophy in Belgrade in 1996 Jelena started designing costumes. After numerous exhibitions she started working for the National Theater in Belgrade as a costume designer where she had the chance to learn draping and patronage. In 2004, Jelena launched her label Morfium in Amsterdam, expressing her surreal concept and realizing her myth-inspired with progressive design. Morfium creates and manufactures each piece by hand with a particular emphasis on the construction, the development and detail research . The brand is availablein Paris, LA and Belgrade showroom.

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