“This season is a tribute to universality and diversity. The success of our movement toward direct to consumer continues to drive us toward creating products which have universal appeal but are inherently unique.”
In today’s ever-changing fashion climate, close connections to the consumer is the primary focus of Nicholas K. Having opened their first brick & mortar retail store in the Fall of 2018 on Broome Street in Soho, sibling designers Nicholas and Christopher Kunz have seen fiscal and informational jumps for their business.
“The insight our customers offer us is difficult to see when your business evolves at an arm’s length, wholesale, especially when you are trying to create longevity in design,” explains the designer. Since focusing on direct to consumer their business has grown two-fold as they receive greater insight into small nuances of desire. “Working with customers in store and monitoring online behavior have become valuable tools to guide design.”