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9 Mar

VERSACE Greca Challenge

The Versace Fall Winter Show 2021 is an open invitation to a game of rediscovering the iconic Greca pattern which never gets old and reinvents itself each time to become stronger and more alluring.

So game on…The goal: defining yourself by power and self-confidence.

Feel fierce in your journey and ready to wear the new Versace collection described by powerful shades and the geometric motif of the Greek Key with sharp angles and clean lines.

Versace launches a new signature print and accessories line on a range of tactile fabrics and finishes.The new print is a modern 3D maze that features the recurring motif Greca along with the Versace logo in a wide palette of colors.

Hadid sisters, Gigi and Bella, top models Irina Shayk, Vittoria Ceretti, Mica Argañaraz, Rianne Van Rompaey and the new Versace face Precious Lee, along with an amazing cast of supermodels are bringing to life an immersive 3D vertical maze. This 9 meter high set was imagined like a dynamic labyrinth which represents the new signature print.

The Versace Fall/Winter 2021 fashion show was broadcasted on the official website of Versace and their social media channels on Friday the 5th of March.Go online and relive the show on the official website versace.com or watch the full runway film on IGTV for an utterly amazing time.

The backstage pictures and videos revealing unique moments of joy are a proof that even if the only option nowadays is to broadcast shows digitally, the charm and positive energy brought together by the creative forces make the experience valuable and unforgettable.

Marking the moment, Donatella Versace, the creative director of the house, launches the #VersaceRunwayChallenge inviting us to recreate a moment of the fashion show and upload our personal Versace FW21 runway walks on social media using the hashtag.

Brand: Versace @versace Press & PR: Miruna Popa Photos: IMAXtree @imaxtree Article edit: Fashion magazine 24 @fashionmagazine24

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